Seven Key Trends in Digital Marketing Industry in 2018 [ Case Study ]

Digital marketing, being a prominent marketing strategy, has grown a strong base across the globe. Organizations, when building a site to promote their brand, make sure to hire professionals who help them reach the target audience effectively. But the same isn’t true when it comes to newbies in market.

As they feel restricted in the budget department, chances are that hiring a professional may not be easy for them. So, what do they do? Do they simply give over the SEO factor on their website, when it can truly help them reach their target audience effectively? Or do they try it themselves?

Even if they do try it out themselves, they will need professional guidance. You can consult a digital marketing consultant or do a course from a digital marketing institute from your city.

Moreover, they need to stay updated with the latest trends in the digital marketing field as they keep on changing every year to make the user experience more delightful.

In case you are a part of this group and aren’t aware of the key digital marketing trends this 2018, then worry not. We’ve compiled the top 7 key trends list below to make your job simple.

  

The Seven Key Trends in Digital Marketing This 2018

1. Social Advertising is the New Face of Digital Marketing

There was a time when organic reach helped to reap good benefits for a website and helped it reach its target audience easily. While it still holds a relevance, but it does not garner the same and better results in comparison to social media advertising strategy. In fact, many would point out that this may take up a lot of their budget, but ultimately the one bringing in results will be social media platforms rather than organic reach in the coming time.

2. Boost Customer Experience With Video Marketing

To get visitors on site is not the only target that needs to be achieved today. Building a strong relation while they browse through your site is also essential for a business. And that’s only possible if you work towards boosting customer experience. According to digital marketing experts, 2017 was known to be the biggest year for video marketing.

But 2018, will probably exceed the already set standards as business owners plan to incorporate video marketing to boost every aspect of their customer experience. It is also predicted that by 2020, video marketing will account for 80% of traffic online. That’s why if your website lacks the impressive visuals, then it’s time you work on them now!

3. Let Your Blogs be The Storyteller

There was a time when complicated blog posts use to grab the audience attention and make them come back for more. But with time, that trend has changed. Today, people prefer to read something that not iterates facts, but also tells a story. Something that they can relate with, that depicts their pain points.

That’s also one of the reasons why bloggers believe in posting content that tells a story.

In fact, it is one of the most effective methods to boost customer engagement on the site.

4.    Change Customer Perspective With Chatbot Integration on Site

Once a customer reaches your website, you’ll be proactive to guide them through your website. That’s why you will make sure that the site is designed with them in mind. But

what if they still aren’t able to maneuver and fail to reach that specific product page that they wish to see?

With no active interaction, your customers are likely to leave your site and browse through other service provider’s website in search for their needed service. Question is how do you stop them from leaving your site? Worry not. With the incoming of chatbots on the site you can interact with your visitors, help them browse through your services and change their perspective from being unsure to ‘yes I’m interested’ about this product.

5. Be a Part of the Game-Changing Strategy

With almost everyone carrying their smartphones today, it’s become evident that which device they’ll use to search for a service. From purchasing clothes to groceries, all this happens in a matter of few clicks. This prompt service brings customers closer to the brands. In short, a game changing strategy for you is to focus on creating micro-moments with your customers by providing them instant yet reliable information. But this needs to happen regardless of the location or time barrier.

Your aim should be to provide a more personalized service which is time and location relevant to make the user experience more delightful.

6.     It’s The User Generated Content That Your Customers Will Stick to

It’s a proven fact now that needs no more backing that customers, before purchasing any product or service, review another person’s opinion rather than believing on an endorsement. Consumer opinions shape the mind-set of the prospective buyers, one of the reasons why many brands have gone online to boost their sales effectively. In case you haven’t added testimonials on the site or review threads, then start now!

7. The Growth Hacking Methods Are In

Whenever you feel confused on which approach you should opt for when promoting your site, always rely on the growth hacking methods. By adopting this approach, you’ll

be open to various experimentations for different marketing approaches that will ultimately help you grow sales and profits for your site efficiently.

Being a Trend Follower Will Bring No Harm

It is always said to be the trend setter. But when it comes to your business, you can’t take too many risks in one go. Boosting your website’s traffic and bringing in more sales will help your organization build better profits. Except, you need to understand what others have done in order to achieve the same results. That’s why we have trends.

In case, you aren’t interested in what others have done, then listen to the marketing experts. Digital marketing, being a wider field, limits you in making a wise decision on which marketing strategy should you adopt to reach your customers effectively. But this is where experts come to your rescue. Listen to their advice. Hire a digital marketing agency in your city or consult them. Understand what trends will work in your favor and help you build a strong presence online.