Sunday, September 15, 2019

Cryptocurrency Transfer Made Easy with Coinbase

Whether you’re new to cryptocurrencies or a long time HODLer, finding yourself a platform worthy of your trust and your crypto is not easy in today’s crypto-ecosystem. However, Coinbase is one such platform that not only keeps your digital assets secure but also allows you to easily transfer it from one arena to another.

Coinbase is an online platform for cryptocurrency holders and traders. Here, you can buy, sell or trade your crypto, plus store it securely with the help of their various services and features. Furthermore, clients of Coinbase are equipped with versatile Coinbase customer support, which keeps them updated and their crypto out of trouble.

One of the many features of Coinbase customer service number is their Wallet app. The Coinbase Wallet app is a user-controlled cryptocurrency wallet. Coinbase allows you to buy crypto and the platform stores it along with your private keys. But with the Coinbase Wallet app, you can store your own crypto and safegaurd it with a private key that is exclusive to your knowledge. And with their latest update, you can now link your platform account to your Coinbase Wallet app and transfer crypto to your wallet app within a matter of clicks- anytime, anywhere.

Transfering Crypto Made Easy With Coinbase

If you’re a Coinbase client who is used to transferring cryptocurrency between your Coinbase account and a software or hardware wallet, then things just got simpler for you. This new feature of ‘easy crypto transfer’ by the platform will give users an effortless experience that is the benchmark of all Coinbase phone number products and services.

All you have to do is connect your app with your Coinbase account through the settings menu. Once the account is linked, you can transfer crypto at any time. Plus, if you desire, you can also unlike the account at any given time.

Furthermore, if you have any doubt regarding their latest update, just contact the Coinbase customer service number. The Coinbase customer support team is a group of experts, at your disposal at any time, to help resolve any queries or issues about new or existing features.

As a user-oriented platform, Coinbase is always trying to enhance itself through customer feedback. So, if you’re a client of the platform, and have any suggestions or issues, then just contact the Coinbase customer service number or send them an email.

Wednesday, September 11, 2019

A Quick Guide to using Compound Interest

If you are looking to invest your money and expect a beneficial return after a few years of investing, compound interest is something you should be opting for. When it comes to investors, compound interest has been found to be among the most remarkable ways to invest their money and for allowing it to grow exponentially for years. 



Moreover, with the use of a compound interest calculator as an investor, which is no difficult task at all, it has become easier for almost everyone to understand the amount that is being invested in the exact rate of return along with the total tenure.

So to make it simple for all of you, here I have a very simple-to-follow and easy-to-use 4-Step process of using a compound interest calculator. This will help you know more about the money you need to invest and more about increasing your wealth in the long run:

Step 1:
At first, open the compound interest calculator by visiting the www.iciciprulife.com portal.

Step 2:
Now, on the left side, you will see some questions that have to be answered, such as selecting the amount of money that you want to invest. The minimum amount that needs to be invested in 500 Rupees. Now, go to the next step and choose from the options of paying your premium, i.e. monthly, quarterly or yearly.

Step 3:

Select the number of years you wish to invest for. It could be between 10 Yrs. to 30Yrs. And hence, select according to your preferences.

Step 4:


The last step is to select the expected rate of return that ranges from 1% to 16% on an annual basis. And there you go.

Once you have entered all the details mentioned above, on the right side, you will see a graph representing the expected growth in your investment after the expected years and at your expected rate of return. 

To make it simple for you understand the whole process, here’s an example: If you invest Rs.10,000 at 8% expected rate of return for ten years and stay invested for ten years, your investment would grow to appx — 1.56 Lakhs as per the calculations by the compound interest calculator.

However, here is a disclaimer, which has to be kept in mind before you invest, which says, "While the annualized rate of return is 8% during the investment time period of 10 years, the actual returns at the end of each year may not be linear. Moreover, the returns are expected to fluctuate during the policy tenure, depending on the prevailing market conditions. This calculation is generated based on the information provided and is for assistance only. It is not intended to be and must not alone be taken as the basis for an investment decision."

Using a compound interest calculator is hence an effortless task and investing using the same will prove to be beneficial for everyone.

Tuesday, September 3, 2019

The Best Digital Marketing Strategies in 2019 For Startups!


The digital marketing landscape is ever-evolving. The strategies which were once effective are now considered old hat techniques. As the digital marketing strategies evolve every year, it is essential for marketers to be aware of all the changes in order to adapt with the emerging techniques to stay ahead in the market. This will help them to achieve massive gain and become competent to develop effective ways to grow businesses, improve relationship with existing customers and generate leads. To deliver effective digital marketing services, it is necessary that you keep up with the latest trends to ensure developing successful marketing techniques. Below is the list of key digital marketing strategies of 2019 that you need to know and how to integrate them in your existing digital marketing strategy.

Video

The usages of videos are not likely to get slow in coming years. Most of the social platforms are now investing in video contents and marketers are using videos for engaging the audiences. But it is necessary that you create videos with clear objectives. You must work on analyzing the effective types of videos that work best for the audiences. The small size videos would work best for social platforms, but there are people who are interested in watching long videos.

Video advertisement is another digital marketing strategy that you must try as it increases the brand awareness and help driving in more conversions. According to surveys, consumers prefer streaming the ads to find more about products and brands before making the purchasing. So, marketers are required to optimize the videos for mobile consumers, while including call-to-action in the ad.

AI & AR Improvising Marketing

Artificial Intelligence is new to digital marketing which can revolutionize the marketing techniques. It is already been used in customer experience, analytics, and personalization and it has proved to be the secret weapon for your digital marketing strategy of 2019. The personalization feature is becoming more crucial and consumers are expecting better shopping experience from brands. It is estimated that 74% of the online shoppers are happy to share their details for more personalized advertisement experience. So, AI can act as the link between the consumers and brands.

Similarly, Augmented Reality is also becoming a crucial weapon for your digital marketing. Many brands believe that AR can help create optimal experience which can enhance their overall messaging. AR is already in use across several industries and customers are ready to give a try to AR as it helps in:


  • Raising Brand Awareness
  • Improvise Customer Experience 
  • Build Engagement with new innovative ways to reach the consumers 
  • Promote their brands and products via new gamification 

Social Media Stories

Stories are the next big strategy in digital marketing landscape, especially in social media marketing. Stories are very engaging and this is encouraging marketers to try this out and hence making it a popular strategy to be included in your digital marketing strategy 2019. The vertical videos are considered more attractive for mobile phones and stories are more likely to take over social media platforms, of which Instagram is the popular choice.

Digital marketing companies in Gurgaon are emerging day by day leading to help brands for their online visibility on Google search engine result pages using these social media marketing strategies and other SEO tactics.

Stories can be used by brands to prove their authenticity with behind the scene contents, engaging videos, fun polls and countdown videos which involve their followers. Creating stories need no professional, but you need skills and strategy on how to make the most out of it.


Voice Technology and Need of Conversational Content

The voice technology is gaining immense popularity in digital marketing landscape. Consumers prefer spending most of their time on the voice technology and marketers are required to know how they can benefit from this growing trend.

Marketers will find some conversational promotions and contents which they need to include in their digital marketing strategy. It is different from traditional promotional processes and hence it is necessary that marketers learn how to design the conversational content. The voice search is all about knowing what your target audiences want and how they make use of the voice assistant. Majority of the people today use smart devices and this can really bring bigger advantage for brands that are looking forward to invest in voice search.


These were some of the latest and most advanced digital marketing strategies of 2019.

Thursday, August 22, 2019

5 Best Headphones Under 1000 in India

We all love to hear music and it has become a part of our daily life. During the stoppage in traffic, during the travel in public transport, during the wait for a doctor in a hospital, the time we get is passed with enjoyment because of the modern era technology which enables us to listen to our favourite song at any moment anywhere.





A good headphone can decide your music listening experience whether it is good or bad. Here we are listing 5 headphones you can pick from online stores under 1000 to enhance your music listening experience to a whole new level. You can buy headphones online here.



1. JBL T3000SI

Jbl needs no introduction when it comes to music systems and equipment. This specific product is a budget model that you can try your hands on. It has got great looks with dual-tone colour.

This is a great product for outdoor use due to its noise cancellation. It has got a 40 mm driver unit to give the best bass with a frequency response of 20 to 20000 Hz. The only thing you will miss in this headphone is an inline mic.




2. Sony MDR-310AP

Crystal clear sound and Sony are synonyms. It takes you to a new world of music through its sound quality. These head to phones come with some of the dazzling colours like red, blue, black, etc to complement to your elegance.

The frequency response ranges from 10 to 24,000. Unlike the previous one, you will get a good quality inline mic along with a remote to answer your calls with ease. The only thing that you can have a problem with it is the 1.2-meter length cable.




3. Motorola Pulse 3

Black body colour along with golden printings gives a very unique and rich look to it. These headphones are so lightweight that you will never feel like you have them on your heads. The best thing about this headphone is that you don’t have to untangle with its cable. Now let’s see the sound quality.

It has a frequency range of 18 to 23000 with a 36 mm driver. The sound quality is mediocre. It’s pretty much good without an audio amplifier also. The only thing you will not like in this headphone is it lacks a good noise cancellation feature.


4. Skullcandy Anti

This headphone targets the youth with its funky design and logo. The best thing about this headphone is its look which is pretty much cool. This headphone is pretty much lightweight with its plastic material.

It has got a frequency range of 20 to 20,000 Hz with a 40 mm driver. The bass is so good and enthralling. The vocals need specific mention which is just excellent. You get a two-year guaranty with this headphone.



5. Energy system DJ2

The last but not the least mention is Energy Sistem 2. You may have heard the company’s name for the first time but this is great headphone with excellent sound quality. It’s a popular one in the DJ profession and still very affordable and comfortable with good quality cushions.

They can be stored efficiently with 180 degrees swivelling design. 40 mm driver gives a crisp and clear sound. These headphones have some premium features with a very low budget.

Sunday, August 4, 2019

Google Adwords Interview Questions & Answers 2019

Google AdWords, is a crucial aspect of a successful digital marketing strategy in 2019. When businesses are looking to fill PPC positions, they’re looking for someone that knows exactly how Google AdWords can be optimized for the growth and success of their company. This means that they’re going to be coming at prospective employees with some tough, detailed SEM or Google Adwords interview questions.



Here is your quick interview guide for Google Adwords Interview Questions & Answers in 2019.

In this post we have tried to cover all the advances questionnaires for Google Ads. For basic questions like What is Google Ads? and etc. You can easily find them on Goolge.


1. What is Attribution Models? Which is the best and Why?

Attribution models can give you a better understanding of how your ads perform and can help you optimize across the user's conversion path. Attribution models let you choose how much credit each click gets for your conversions. You can attribute the credit to the customer's first click, last click, or a combination of multiple clicks.


Attribution modeling is only available for clicks on Search Network and Shopping ads on google.com, and isn't available for interactions with Display Network ads. It’s only available for website, Google Analytics, phone call, and import conversion actions, not for app and in-store conversions.


Different types of attribution models in Google Ads:



Last click: Gives all credit for the conversion to the last-clicked ad and corresponding keyword.

When using the last click model, you might notice a slight time lag between what's reported in the "Conversions (current model)" column and the "Conversions" column for recent time periods. This lag eventually corrects itself.

First click: Gives all credit for the conversion to the first-clicked ad and corresponding keyword.

Linear: Distributes the credit for the conversion equally across all clicks on the path.

Time decay: Gives more credit to clicks that happened closer in time to the conversion. Credit is distributed using a 7-day half-life. In other words, a click 8 days before a conversion gets half as much credit as a click 1 day before a conversion.

Position-based: Gives 40% of credit to both the first- and last-clicked ads and corresponding keyword, with the remaining 20% spread out across the other clicks on the path.

Data-driven: Distributes credit for the conversion based on past data for this conversion action. (This is only available to accounts with enough data.)



Data-Driven Model is the best since it is directly based on your account performance and historical data.


The data-driven attribution model is a new addition from Google Ads. It uses Google machine learning technology to give credit to the most influencer keywords in the conversion process.

But this model isn’t for everyone. In fact, Google has placed some thresholds to become eligible for this data driven attribution.

To use this model, you need a minimum of the following in 30 days:
15,000 clicks
600 conversions

To keep using the model, you have to then sustain the following numbers for each consecutive 30 days:
10,000 clicks
400 conversions

That’s a whole lot of conversions and clicks.

If you do have access, I highly recommend using it.

2. Comparison between Bing Ads v/s Google Ads


Google Ads:

Search Network: Advertisers create text ads to appear on the search engine results page (SERP), example below
Display Network: Advertisers create display ads to appear on a vast number of websites across the internet



Bing Ads:


Bing, which is owned by Microsoft, has three search engines — Bing, Yahoo, and AOL — so when you advertise on one platform, your ad is actually seen on all three.



Display URL

Google and Bing both show display URLs underneath the ad headline. Bing highlights their display URLs with bold formatting. Google Ads does not.



Click-through Rate (CTR)

Since Yahoo and MSN both offer financial reporting, Bing ads tend to have higher CTRs for shopping and financial services search verticals. That’s because they offer many shopping and financial resources and ads in those search verticals on those platforms reach highly-interested prospects, receive more engagement, and have higher CTR.

Negative Keywords

Bing does not allow broad match negative keywords but Google AdWords does.

Keywords Tool

Similar to Google Adwords, Bing Ads has a tool that helps to find keywords. The only concern here is the traffic volume is lower when compared to Adwords. The tools shows location wise CTR for each keyword, along with monthly impressions and spend. There is also an option to pull a particular website keywords .

Better ROI
Campaigns in Bing Ads have a tendency to be more effective as they get higher click through rates (CTR) with a lower cost per click (CPC); this normally translates to better ROI.

Search Engines

Bing has 3 search engines while Google has just 1, so when you advertise on the Bing platform your advertisement is seen on – Bing, Yahoo, and AOL. This connects you with millions of searchers expanding your reach to a larger set of audience. This also means that you can expect a overall higher click-through rates.

Importing Feature: Directly import your existing Google Ads campaign
After creating a Bing Ads account, the platform offers advertisers the option to directly import their existing Google AdWords campaigns into Bing Ads. With just a few clicks, your campaign is up and running without having to recreate everything from scratch:


Granular Targetting

Bing offers more granular targeting at the ad group level. While Google allows advertisers to set their network, location, language, ad scheduling, and ad rotation settings at the campaign level, the ad groups remain limited to their campaign-level settings. Bing Ads, on the other hand, allows for adjustments to be made at the ad group level as well. Bing also enables advertisers to assign different ad campaigns to different time zones — a function that Google AdWords doesn’t offer.


Transparency

Bing is fully transparent when disclosing details about its search partners, allowing advertisers to see exactly where their traffic is coming from a function that Google AdWords doesn’t offer. The platform provides detailed reports on the performance of each search partner in a campaign, including details on all metrics, from impressions to conversions.


3. What is impression share? How to improve impression Share?

Impression share is the number of impressions you've received divided by the estimated number of impressions you were eligible to receive. Eligibility is based on your current ads' targeting settings, approval statuses, bids, and Quality Scores. You can view impression share data at the campaign, ad group and keyword levels.

Impression Share = Total number of actual impressions / total number of eligible impressions you potentially could have appeared.


Types of Impression Share in Google Ads

There is more to impression share than just a simple number; there are different facets that you can use to get an even greater depth of analysis. The different breakdowns for impression share are as follows:

  • Search impression share – your impression share strictly for impressions generated through the Search Network.
  • Display impression share – your impression share strictly for impressions generated through the Display Network.
  • Search lost impression share (budget) – the percentage of impressions you lost out on for the Search Network due to an insufficient budget (this is available at the campaign level only).
  • Display lost impression share (budget) – the percentage of impressions you lost out on for the 
  • Display Network due to an insufficient budget (this is available at the campaign level only).
  • Search lost impression share (rank) – the percentage of impressions you lost out on for the Search Network due to low ad rank.
  • Display lost impression share (rank) – the percentage of impressions you lost out on for the Display Network due to low ad rank.
  • Search exact match impression share – your impression share from the Search Network for search queries that matched your keywords exactly.

Here are some strategies you can use to increase your impression share.

Adjust location targeting – If you decrease or restrict your location settings, you may see a spike in impression share. Targeting one specific location or area only will allow you to focus all efforts on that one area, and allow you more control over a specific target. While you will be serving your ads to a smaller area in general, you can take steps to ensure your ad is shown to as much of that area as possible.

Improve your ad quality – As mentioned earlier, ad quality can also have an impact on impression share. If you can take steps to improve your PPC ads, then Google will display those ads more frequently by virtue of quality score. Try improving your ad text by making it as specific and relevant as possible to the keywords in their respective ad groups.

Budget adjustment: If you increase your regional targets, you may see a decrease in impression share. That’s because there are now more potential impressions available for your ads. To avoid this, consider re-adjusting your budget so that it'll cover the costs of your new campaign settings.

Bid increment: Raising your bid can improve the likelihood that your ad will show for a given ad auction.

4. What is Click Share?

Click share is the estimated share of all achievable clicks that you have received, and is available only for Search and Shopping campaigns.

For example, if you received 40 clicks, and your click share is 40%, then it’s estimated that there were another 60 clicks that you could have received if you had more extensions, higher bids, higher
budgets or, in the case of Shopping campaigns, if you showed more products for search queries.

How to increase your click share?

Remember you need to get impressions before you can get clicks. Everything you can do to increase impression share and absolute top impression share is also useful for increasing click share. Learn about how to increase impression share.

Even if you have a high impression share, your click share may still be lower. Increasing your bid and the quality and relevance of your ads, and adding extensions can help your ads get more clicks.
If you're managing Shopping ads, remember that multiple Shopping ads from the same advertiser can show at the same time. When you have multiple ads showing at the same time, you increase your chances of having any of your ads clicked. So, you can increase overall click share on Shopping ads by having more than one of your products show.


5. What is Smart Display campaign?

Smart Display campaigns offer a simple, intelligent solution to managing the complex variables of display advertising, and may be the most effortless way to broaden your customer base and win new conversions. Use a Smart Display campaign to show ads in almost all formats across the Google Display Network, reaching people at all stages in the buying cycle—from people with demonstrated interests to customers just about to buy.

Pros:

Automated bidding: Using Target CPA as a basis, Smart Display campaigns optimize to set your bids according to the likelihood of conversion in each and every ad auction, seeking to give you the best possible value.
Automated targeting: Targeting optimizes as your campaign runs, which means your ads increasingly show where they’ll get you the most business. Where applicable, Smart Display campaigns use dynamic prospecting to match your feed to the likeliest converters.
Automated ad creation: Ads are automatically generated from the building blocks you provide, like headlines, descriptions, logos, and images. They responsively fit into almost all ad spaces across the Display Network.

Cons:

Smart Display campaigns are not compatible with audience or user list targeting.


6. How to Reduce Your Google Ads CPA

Location Optimzation: If you set your targeting too broad inside Google Ads, it’s possible you’re serving them to poorly-converting regions.

These are considered locations that have generated little to zero conversions over the last few months. Unless you’re getting very little traffic overall (which indicates you have bigger PPC problems), this technique is a fast and efficient method to reduce your CPA and boost your campaign’s ROI.

Quality Score Improvement: There is such a strong correlation between the improvement of quality score and reducing CPA. Make sure that each ad group has a set of extremely relevant keywords. This helps boost your CTR and your subsequent quality score. Make highly relevant landing pages for each ad group.

Smart Bidding: Target CPA bidding is also referred to as Smart Bidding inside Google Ads and it refers to an automatic bidding strategy within campaigns that’s designed to get your ads more conversions for the target CPA that you set (the maximum you’re willing to spend for a conversion).

Smart Bidding adjust bids using signals including:
  • Device
  • Browser
  • Time
  • Location
  • Remarketing list.

These questions are meant to serve as a stepping stone to acing the interview and landing the job of your dreams in Digital Marketing. One of the best ways to acquire the skills that employers are looking for is to always be looking for ways to build upon your knowledge of PPC. 



Friday, July 12, 2019

How to Create Your Dream Team for the Fantasy World Cup?

Being India’s biggest Fantasy Sports Game, Dream11 has a user base of 50M sports fans which is growing exponentially. There are many sports enthusiasts who are aware and are able to predict the performance of each player. Dream 11 is a platform for all these people for utilizing their sports knowledge and skills to build a virtual team of their own for the upcoming matches. So if you are a cricket lover like me, immerse yourself in the ICC world cup with your Fantasy World Cup team on Dream11. 


Here is how you can create your Fantasy World Cup team:

Step-1: Select a Match You Want to Play on:

The very first step of creating your Fantasy World Cup team is to choose the match which you want to play on.  Go to the app and then, go to the sports section.  On your chosen sports section, there will be a list of upcoming cricket series and matches. There you will find a “Create team”. Click on that option in order to start creating your dream team.

Step-2: Create Your Fantasy World Cup Team

In this section, you will get the players to list according to different. Everyone is very well aware that in cricket, you have four categories which are:
  • WK-Wicket keeper
  • BAT-Batsman
  • BWL-Bowlers
  • AR-All rounder
You also get the facility of checking information and previous records of each player by clicking on their image. You can sort players according to their teams, credits or points. You have to be conscious about players added to your own team as well as your available credits. You also have to check the deadline for your dream team’s submission.

Step-3: Select Your Dream 11 Team’s Captain and Vice-captain

For your Dream 11 team, you are will have to decide who will lead the team and who will be the vice-captain. After the completion of making the dream team, you will choose a captain and vice-captain of your Fantasy World Cup team. You will get 2x points scored by him in the real game. On the other hand, vice-captain gets 1.5x points scored by him in the real game.

Step-4: Creating Multiple Teams

You don’t have to settle with only one team. You get the freedom of making as many as 6 teams for each match and choose to play with any of the team. You are free to contest with your best team.
The most important thing about this game is the deadline. You can modify your team until the deadline. You have the liberty to change your team as you wish but before the deadline. You are also free to change your captain and vice-captain before the deadline. All you have to do is to click on the “Edit Team” button to make the changes to your team.
Moreover, with Dream11 being the official partner for ICC’s fantasy cricket, never miss out any newest happenings with the Dream11’s live score and update section.