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What is Display Campaign Optimizer and How to use Display Campaign Optimizer in Google Adwords?



Display Campaign Optimizer is a new tool that increases conversions by automatically managing, targeting and bidding for campaigns on the Google Display Network. All you have to do is set your target cost-per-acquisition (CPA), and the Display Campaign Optimizer automatically finds the best placements for your ads at the right prices to help you boost conversions, based on your CPA goals.


The Display Campaign Optimizer was built to save you time and increase your profits. It uses Google algorithms to predict, test, and optimize, while you concentrate on running your business, safe in the knowledge that your CPA goals are being met.



If the above checkbox containing Aggressive Targeting is checked, then the campaign is using Display Campaign Optimizer and is DCO enabled.



You can select from “conservative targeting” or “aggressive targeting” (known also as Display Campaign Optimizer). Both types can help you reach additional customers, but aggressive targeting applies more variations to your targeting. So if your keyword is “pens,” conservative targeting may extend to “felt-tip pens" and “ballpoint pens,” but aggressive targeting might show your ads in contexts related to “whiteboard markers” or “mechanical pencils”—if there’s data to suggest that those keywords will lead to conversions.

Availability: Conservative targeting is available for all Display Network campaigns. Aggressive targeting is available for all Display Network campaigns with at least 15 conversions per month. This minimum is necessary because "aggressive" automatic targeting analyzes your campaign’s performance data to predict, test, and optimize targeting.

Conservative versus aggressive targeting: Aggressive targeting lets you reach more people than conservative targeting. The advantage of conservative over aggressive targeting is that, for a large majority of advertisers, it doesn't exceed your current cost per customer (or Target CPA, if that’s the bidding strategy you’re using). So conservative targeting can be a better option for advertisers on a fixed or limited budget, or for those who need to hit their cost-per-customer targets.

Comments

  1. technology has improved and save people's time rather to do it manually

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  2. Thanks for sharing this informative post. Will definitely refer to it should I use AdWords one day.

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  3. Being an adwords user my self. This post is indeed very useful ! Great stuff

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  4. This is indeed a very useful post and will try out myself too.

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  5. Didn't know about this until I read your post, thanks for the info sharing :)

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  6. We should equip ourselves with all these infor too. Great infor.

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  7. good info.. need to read up more on these though :)

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  8. Great writeup. Thanks for sharing this. =)

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  9. great new info gained from here... thanks

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  10. wow..is new to me..i need to figure out this as soon as possible

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  11. Nice. this was great info to educate myself.

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  12. I can learn quite abit from your post.. Nice one!

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  13. really nice and important digital marketing information. thanks for the great post, very helpful and informative.

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  14. Hmmm I never try this before, looks interesting and new to me. Thanks for sharing!

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  15. haven't tried using adwords for marketing, seems all very complicated to me

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  16. Thanks for the information and sharing! I have to really get some deep-study about google ads words

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  17. I just love how technology has helped a number of people and how it makes everything fast and easy.

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  18. Wow.. very informative sharing as I'm a newbie of Adwords user that stck in the middle about marketing issue. Thank you so much for such helpful sharing ^.^

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  19. Great information. Digital marketing is good

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  20. thanks for this info. we never really know of all this until we stumble upon it. glad i read this

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  21. I dont use AdWords, but if I do decide to use it, I will comeback here. Such a wealth of information.

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