DigitalSumit: Travel & LifeStyle Blog

Display Campaign Optimizer is a new tool that increases conversions by automatically managing, targeting and bidding for campaigns on the Google Display Network. All you have to do is set your target cost-per-acquisition (CPA), and the Display Campaign Optimizer automatically finds the best placements for your ads at the right prices to help you boost conversions, based on your CPA goals. The Display Campaign Optimizer was built to save you time and increase your profits. It uses Google algorithms to predict, test, and optimize, while you concentrate on running your business, safe in the knowledge that your CPA goals are being met. If the above checkbox containing Aggressive Targeting is checked, then the campaign is using Display Campaign Optimizer and is DCO enabled. You can select from “conservative targeting” or “aggressive targeting” (known also as Display Campaign Optimizer). Both types can help you reach additional customers, but aggressive targeting applies more variations t