DigitalSumit: Travel & LifeStyle Blog

Couple of years back, blogging was considered as not more than a journal. People only shared their blogs with those, whom they wanted it read. But now, the whole concept of blogging has changed. Blogging is no longer a selfless quest. Bloggers want their words to be seen, read and shared. They want to gain the attention of the masses and boost their authority in their particular niche. When I started blogging, I didn’t know anything other than writing, but over a period of time, I realised that there is much more to it. To bring the authority, you need to promote it much more than writing (it almost goes with 80:20 rule, where 80% is marketing and only 20% is writing) However, clearly it isn't quite that simple. Not only is it difficult to drive traffic to a blog, but it's also tricky to monetize the traffic that you do receive. To understand how to have a blog that makes money, you need to incorporate different strategies for monetization that work best. Here are some of...