Sunday, August 4, 2019

Google Adwords Interview Questions & Answers 2019

Google AdWords, is a crucial aspect of a successful digital marketing strategy in 2019. When businesses are looking to fill PPC positions, they’re looking for someone that knows exactly how Google AdWords can be optimized for the growth and success of their company. This means that they’re going to be coming at prospective employees with some tough, detailed SEM or Google Adwords interview questions.

Here is your quick interview guide for Google Adwords Interview Questions & Answers in 2019.

In this post we have tried to cover all the advances questionnaires for Google Ads. For basic questions like What is Google Ads? and etc. You can easily find them on Goolge.

1. What is Attribution Models? Which is the best and Why?

Attribution models can give you a better understanding of how your ads perform and can help you optimize across the user's conversion path. Attribution models let you choose how much credit each click gets for your conversions. You can attribute the credit to the customer's first click, last click, or a combination of multiple clicks.

Attribution modeling is only available for clicks on Search Network and Shopping ads on, and isn't available for interactions with Display Network ads. It’s only available for website, Google Analytics, phone call, and import conversion actions, not for app and in-store conversions.

Different types of attribution models in Google Ads:

Last click: Gives all credit for the conversion to the last-clicked ad and corresponding keyword.

When using the last click model, you might notice a slight time lag between what's reported in the "Conversions (current model)" column and the "Conversions" column for recent time periods. This lag eventually corrects itself.

First click: Gives all credit for the conversion to the first-clicked ad and corresponding keyword.

Linear: Distributes the credit for the conversion equally across all clicks on the path.

Time decay: Gives more credit to clicks that happened closer in time to the conversion. Credit is distributed using a 7-day half-life. In other words, a click 8 days before a conversion gets half as much credit as a click 1 day before a conversion.

Position-based: Gives 40% of credit to both the first- and last-clicked ads and corresponding keyword, with the remaining 20% spread out across the other clicks on the path.

Data-driven: Distributes credit for the conversion based on past data for this conversion action. (This is only available to accounts with enough data.)

Data-Driven Model is the best since it is directly based on your account performance and historical data.

The data-driven attribution model is a new addition from Google Ads. It uses Google machine learning technology to give credit to the most influencer keywords in the conversion process.

But this model isn’t for everyone. In fact, Google has placed some thresholds to become eligible for this data driven attribution.

To use this model, you need a minimum of the following in 30 days:
15,000 clicks
600 conversions

To keep using the model, you have to then sustain the following numbers for each consecutive 30 days:
10,000 clicks
400 conversions

That’s a whole lot of conversions and clicks.

If you do have access, I highly recommend using it.

2. Comparison between Bing Ads v/s Google Ads

Google Ads:

Search Network: Advertisers create text ads to appear on the search engine results page (SERP), example below
Display Network: Advertisers create display ads to appear on a vast number of websites across the internet

Bing Ads:

Bing, which is owned by Microsoft, has three search engines — Bing, Yahoo, and AOL — so when you advertise on one platform, your ad is actually seen on all three.

Display URL

Google and Bing both show display URLs underneath the ad headline. Bing highlights their display URLs with bold formatting. Google Ads does not.

Click-through Rate (CTR)

Since Yahoo and MSN both offer financial reporting, Bing ads tend to have higher CTRs for shopping and financial services search verticals. That’s because they offer many shopping and financial resources and ads in those search verticals on those platforms reach highly-interested prospects, receive more engagement, and have higher CTR.

Negative Keywords

Bing does not allow broad match negative keywords but Google AdWords does.

Keywords Tool

Similar to Google Adwords, Bing Ads has a tool that helps to find keywords. The only concern here is the traffic volume is lower when compared to Adwords. The tools shows location wise CTR for each keyword, along with monthly impressions and spend. There is also an option to pull a particular website keywords .

Better ROI
Campaigns in Bing Ads have a tendency to be more effective as they get higher click through rates (CTR) with a lower cost per click (CPC); this normally translates to better ROI.

Search Engines

Bing has 3 search engines while Google has just 1, so when you advertise on the Bing platform your advertisement is seen on – Bing, Yahoo, and AOL. This connects you with millions of searchers expanding your reach to a larger set of audience. This also means that you can expect a overall higher click-through rates.

Importing Feature: Directly import your existing Google Ads campaign
After creating a Bing Ads account, the platform offers advertisers the option to directly import their existing Google AdWords campaigns into Bing Ads. With just a few clicks, your campaign is up and running without having to recreate everything from scratch:

Granular Targetting

Bing offers more granular targeting at the ad group level. While Google allows advertisers to set their network, location, language, ad scheduling, and ad rotation settings at the campaign level, the ad groups remain limited to their campaign-level settings. Bing Ads, on the other hand, allows for adjustments to be made at the ad group level as well. Bing also enables advertisers to assign different ad campaigns to different time zones — a function that Google AdWords doesn’t offer.


Bing is fully transparent when disclosing details about its search partners, allowing advertisers to see exactly where their traffic is coming from a function that Google AdWords doesn’t offer. The platform provides detailed reports on the performance of each search partner in a campaign, including details on all metrics, from impressions to conversions.

3. What is impression share? How to improve impression Share?

Impression share is the number of impressions you've received divided by the estimated number of impressions you were eligible to receive. Eligibility is based on your current ads' targeting settings, approval statuses, bids, and Quality Scores. You can view impression share data at the campaign, ad group and keyword levels.

Impression Share = Total number of actual impressions / total number of eligible impressions you potentially could have appeared.

Types of Impression Share in Google Ads

There is more to impression share than just a simple number; there are different facets that you can use to get an even greater depth of analysis. The different breakdowns for impression share are as follows:

  • Search impression share – your impression share strictly for impressions generated through the Search Network.
  • Display impression share – your impression share strictly for impressions generated through the Display Network.
  • Search lost impression share (budget) – the percentage of impressions you lost out on for the Search Network due to an insufficient budget (this is available at the campaign level only).
  • Display lost impression share (budget) – the percentage of impressions you lost out on for the 
  • Display Network due to an insufficient budget (this is available at the campaign level only).
  • Search lost impression share (rank) – the percentage of impressions you lost out on for the Search Network due to low ad rank.
  • Display lost impression share (rank) – the percentage of impressions you lost out on for the Display Network due to low ad rank.
  • Search exact match impression share – your impression share from the Search Network for search queries that matched your keywords exactly.

Here are some strategies you can use to increase your impression share.

Adjust location targeting – If you decrease or restrict your location settings, you may see a spike in impression share. Targeting one specific location or area only will allow you to focus all efforts on that one area, and allow you more control over a specific target. While you will be serving your ads to a smaller area in general, you can take steps to ensure your ad is shown to as much of that area as possible.

Improve your ad quality – As mentioned earlier, ad quality can also have an impact on impression share. If you can take steps to improve your PPC ads, then Google will display those ads more frequently by virtue of quality score. Try improving your ad text by making it as specific and relevant as possible to the keywords in their respective ad groups.

Budget adjustment: If you increase your regional targets, you may see a decrease in impression share. That’s because there are now more potential impressions available for your ads. To avoid this, consider re-adjusting your budget so that it'll cover the costs of your new campaign settings.

Bid increment: Raising your bid can improve the likelihood that your ad will show for a given ad auction.

4. What is Click Share?

Click share is the estimated share of all achievable clicks that you have received, and is available only for Search and Shopping campaigns.

For example, if you received 40 clicks, and your click share is 40%, then it’s estimated that there were another 60 clicks that you could have received if you had more extensions, higher bids, higher
budgets or, in the case of Shopping campaigns, if you showed more products for search queries.

How to increase your click share?

Remember you need to get impressions before you can get clicks. Everything you can do to increase impression share and absolute top impression share is also useful for increasing click share. Learn about how to increase impression share.

Even if you have a high impression share, your click share may still be lower. Increasing your bid and the quality and relevance of your ads, and adding extensions can help your ads get more clicks.
If you're managing Shopping ads, remember that multiple Shopping ads from the same advertiser can show at the same time. When you have multiple ads showing at the same time, you increase your chances of having any of your ads clicked. So, you can increase overall click share on Shopping ads by having more than one of your products show.

5. What is Smart Display campaign?

Smart Display campaigns offer a simple, intelligent solution to managing the complex variables of display advertising, and may be the most effortless way to broaden your customer base and win new conversions. Use a Smart Display campaign to show ads in almost all formats across the Google Display Network, reaching people at all stages in the buying cycle—from people with demonstrated interests to customers just about to buy.


Automated bidding: Using Target CPA as a basis, Smart Display campaigns optimize to set your bids according to the likelihood of conversion in each and every ad auction, seeking to give you the best possible value.
Automated targeting: Targeting optimizes as your campaign runs, which means your ads increasingly show where they’ll get you the most business. Where applicable, Smart Display campaigns use dynamic prospecting to match your feed to the likeliest converters.
Automated ad creation: Ads are automatically generated from the building blocks you provide, like headlines, descriptions, logos, and images. They responsively fit into almost all ad spaces across the Display Network.


Smart Display campaigns are not compatible with audience or user list targeting.

6. How to Reduce Your Google Ads CPA

Location Optimzation: If you set your targeting too broad inside Google Ads, it’s possible you’re serving them to poorly-converting regions.

These are considered locations that have generated little to zero conversions over the last few months. Unless you’re getting very little traffic overall (which indicates you have bigger PPC problems), this technique is a fast and efficient method to reduce your CPA and boost your campaign’s ROI.

Quality Score Improvement: There is such a strong correlation between the improvement of quality score and reducing CPA. Make sure that each ad group has a set of extremely relevant keywords. This helps boost your CTR and your subsequent quality score. Make highly relevant landing pages for each ad group.

Smart Bidding: Target CPA bidding is also referred to as Smart Bidding inside Google Ads and it refers to an automatic bidding strategy within campaigns that’s designed to get your ads more conversions for the target CPA that you set (the maximum you’re willing to spend for a conversion).

Smart Bidding adjust bids using signals including:
  • Device
  • Browser
  • Time
  • Location
  • Remarketing list.

These questions are meant to serve as a stepping stone to acing the interview and landing the job of your dreams in Digital Marketing. One of the best ways to acquire the skills that employers are looking for is to always be looking for ways to build upon your knowledge of PPC. 

Friday, July 12, 2019

How to Create Your Dream Team for the Fantasy World Cup?

Being India’s biggest Fantasy Sports Game, Dream11 has a user base of 50M sports fans which is growing exponentially. There are many sports enthusiasts who are aware and are able to predict the performance of each player. Dream 11 is a platform for all these people for utilizing their sports knowledge and skills to build a virtual team of their own for the upcoming matches. So if you are a cricket lover like me, immerse yourself in the ICC world cup with your Fantasy World Cup team on Dream11. 

Here is how you can create your Fantasy World Cup team:

Step-1: Select a Match You Want to Play on:

The very first step of creating your Fantasy World Cup team is to choose the match which you want to play on.  Go to the app and then, go to the sports section.  On your chosen sports section, there will be a list of upcoming cricket series and matches. There you will find a “Create team”. Click on that option in order to start creating your dream team.

Step-2: Create Your Fantasy World Cup Team

In this section, you will get the players to list according to different. Everyone is very well aware that in cricket, you have four categories which are:
  • WK-Wicket keeper
  • BAT-Batsman
  • BWL-Bowlers
  • AR-All rounder
You also get the facility of checking information and previous records of each player by clicking on their image. You can sort players according to their teams, credits or points. You have to be conscious about players added to your own team as well as your available credits. You also have to check the deadline for your dream team’s submission.

Step-3: Select Your Dream 11 Team’s Captain and Vice-captain

For your Dream 11 team, you are will have to decide who will lead the team and who will be the vice-captain. After the completion of making the dream team, you will choose a captain and vice-captain of your Fantasy World Cup team. You will get 2x points scored by him in the real game. On the other hand, vice-captain gets 1.5x points scored by him in the real game.

Step-4: Creating Multiple Teams

You don’t have to settle with only one team. You get the freedom of making as many as 6 teams for each match and choose to play with any of the team. You are free to contest with your best team.
The most important thing about this game is the deadline. You can modify your team until the deadline. You have the liberty to change your team as you wish but before the deadline. You are also free to change your captain and vice-captain before the deadline. All you have to do is to click on the “Edit Team” button to make the changes to your team.
Moreover, with Dream11 being the official partner for ICC’s fantasy cricket, never miss out any newest happenings with the Dream11’s live score and update section.

Sunday, May 12, 2019

5 Best SEO Trends that will be impactful in 2019 with Detailed Implementation Steps

To stay on top, think about your SEO system ahead of time. An easy route to progress: become more acquainted with the forthcoming patterns and work out an activity plan for each.

This year, Google's shaken the world with its portable and speed-related endeavours. Thus, the greater part of one year from now's SEO endeavours are normal toward this path. Be that as it may, some "non-Google" distinct advantages will likewise impact how we manufacture our SEO crusades. How about we investigate these patterns and approaches to grasp them.

1. Versatile first ordering:

Basically, mobile-first indexing implies that Google utilizes the versatile rendition of your page for ordering and positioning. Since March 2018, Google's begun the way toward moving sites to the portable first file. It may happen that the Search Console has just told you about it.

Remember, mobile-first indexing does not signify "portable as it were." There's as yet a solitary file with both portable and work area variants. Notwithstanding, the entire "portable first" buzz implies that Google will utilize the versatile forms for positioning once the site is moved.

You get it, isn't that so? With your versatile adaptation being the essential one for positioning, there's no reason to dawdle with portable agreeableness.

Read also: How To Increase Traffic To Your Blog Post?

  • Activity plan:

Google's Trends Analyst John Mueller referenced: "On the off chance that you need to go responsive, better do it before the mobile-first indexing ". In this way, if your site hasn't moved yet, and you've been pondering exchanging, do it now. Also, Google emphatically suggests against m-dab and responsive for a similar page, as it befuddles crawlers.

To see how web crawler arachnids see your versatile pages, creep them with a portable bot. For instance, Website Auditor can do it for you:

Track your versatile pages' stacking speed. It's simple with Page Speed Insights.

Consistently check whether your pages convey flawless client experience. You can utilize Website Auditor and its versatile execution area for this undertaking. Also, make sure to get in touch with the best digital marketing company in Gurgaon.

2. Page speed:

Google's crazy about conveying the best UX and conveying it quickly. Work area page stacking time has been a positioning element for some time. In July, it got twin kin – portable page speeds turned into a positioning variable for versatile.

This essential change calls for understanding which measurements matter for Google as far as page speed assessment.

Truly, when broke down in Page Speed Insights, a site was assessed just based on specialized parameters. Presently, both for work area and portability, it's evaluated by two distinct measurements: Optimization and, another one, Speed.

The amusement changing part here is the manner by which the Speed score is created. The information for the measurements taken from the Chrome User Experience report, the genuine clients' execution database. It reflects how your site loads for every guest. It's clearly difficult to quantify how quick every guest's gadget stacks your site. Thus, the metric's difficult to get past nearby tests.

With respect to the Optimization score, you can absolutely control it by fixing every one of the issues keeping your site from stacking quickly.

Anyway, which metric has the most grounded impact on rankings? As indicated by the portable page speed analyze by SEO Power Suite, the relationship between's the page's Optimization score and its situation in SERPs is solid (0.97). What's more, there is no connection between's the page's position and its Speed score. At the end of the day, presently Google can rate your site as moderate, yet your rankings remain the equivalent.

In any case, Speed metric is something new, so it's unmistakable Google's trying it. With time, those relationships may change.

  • Activity plan: 

Optimization score is the thing that is essential now for rankings. Fortunately, site improvement and result following are absolutely in your grasp. Google's pleasantly given a helpful rundown of proposals. You may likewise allude to the significantly progressively itemized guide on improving the Optimization score. 

3. Brand as a positioning sign

Gary Illyes, Google Webmaster Trends Analyst, has expressed at Pubcon that Google utilizes online brand makes reference to in its hunt algo. There're two different ways it can utilize a brand as a positioning sign.

Above all else, through unlinked brand makes reference to, the internet searcher discovers that your image's an element. By further dissecting every one of the properties referencing it, Google shows signs of improvement image of your power in a specific field.

Second, every part's assessment and setting matters: notoriety, trust, promoting, objection understanding, and so forth. Through setting, Google figures out how to tell the great from the terrible. For instance, its Search Quality Guidelines express that notoriety matters for rankings. Thusly, the supposition around brand notices can influence the site's rankings.

  • Activity plan: 

Backlinks are as yet a solid positioning sign. Notwithstanding, building joins quickly is once in a while a white-cap business. Utilize the intensity of link less backlinks at that point. Notice your image name online at whatever point you have a characteristic chance.

Take into account your notoriety. Attempt to address the clients' agonies with your image. Connect with upbeat customers also. For that, track notices of your image on the web. Attempt the checking device Awario for finding such link less notices all over the Web.

Discover influencers prepared to discuss you (however who haven't understood it yet) or who are now discussing your image. Awario apparatus has everything to help you here also.

Take a gander at your rivals. By figuring out their techniques, you will take a gander at your very own SEO endeavours comprehensively, not single-distinctly. For that, take a gander at the contenders' image notices to perceive how they develop mindfulness. Or then again go for a profound investigation of your rivals' qualities and shortcomings. Also, get Google digital marketing certificates.


How about we wager you got irritated this spring when your inbox got loaded up with GDPR and Privacy Policy sends. What's this thing?

GDPR is the General Data Protection Regulation go in the European Union. It directs an exceptionally bothering issue – who claims the information made by clients' cooperation on the web. Starting now and into the foreseeable future, its clients who do, not enterprises which gather it. Thus, clients would now be able to demand to perceive what individual information the organization has about them and request its amendment or fare. On the off chance that an organization doesn't conform to the guidelines, it very well may be hit with extreme fines (€20 mln or 4% of the organization's yearly benefit).

This guideline influences EU organizations and clients. Notwithstanding, worldwide organizations ought to likewise consent to GDPR. Subsequently, Google's chosen to bring changes to its Analytics. Presently all close to home client information lapses following 26 months since it was gathered. Such information incorporates statistic and fondness information (prior kept interminably) and does exclude sessions and objective fruitions. Be that as it may, each site proprietor can change this information accumulation default period. Furthermore, it's currently conceivable to erase the information of individual clients upon their solicitation. 

  • Activity plan:

On the off chance that you have no European clients:

You can change to the "don't consequently lapse" choice in Google Analytics. Be careful that along these lines Google shakes off the client information assurance obligation on you. Also, these client information control endeavours can expand well outside the EU. Simply sit tight for it.

On the off chance that you have European clients or plan to:

Survey every one of the sources gathering client information on your site. Ensure you don't inadvertently send some private information to Google Analytics;

Update your Privacy approach record by GDPR necessities;

Modify your treat assent structure. It ought to have the accompanying substance: what data you gather, why you do it, where you store it, attest the information's ensured;

On the off chance that you use Google Tag Manager, initiate IP anonymization. Try not to stress, you will, in any case, have a general thought where your traffic originates from. It simply will be somewhat less exact. 

5. Amazon search

First of all, Amazon's not an all-inclusive web crawler. It's an algo like Google's, yet utilized for interior pursuit inside Amazon pages. What's the whine about at that point? Indeed, an ever-increasing number of individuals go directly to Amazon to do shopping. As per an investigation, 56% of purchasers visit Amazon first on the off chance that they have shopping as a top priority. 51% check with Amazon subsequent to discovering something somewhere else.

These figures reveal to us that Amazon's getting to be Google of web-based business. It implies that on the off chance that you sell something and you're not on Amazon, you are passing up every one of that 56 % of potential clients.

Consequently, in case you're a dealer of books, music, hardware, and so forth. Incorporate streamlining for Amazon into your SEO technique.

  • Activity plan: 

Run watchword inquires about. To be more industry-wise, use Amazon itself. Rank Tracker, for instance, has Amazon Autocomplete catchphrase look into the device:

Make thing's title and depiction proficient and easy to understand (+ keen utilization of catchphrases);

Give amazing pictures; Take into account "backend catchphrases" (or Meta labels, if in Google's terms). They tell Amazon algo that a particular thing focuses on a particular catchphrase on the site;

Track clients' surveys and address grievances.

Barely any patterns, however enormous changes. While everything portable is going far, regardless we need to watch out for Amazon and GDPR's results. This present rundown's as yet a forecast, we'll unquestionably have zillions of things to examine in 2019. What are your contemplations on an SEO scene for the following year?

Friday, May 10, 2019

Data Recovery and Erasure Tools By Stellar Data Recovery

What is more important for you folks in this digitalised world. There is nothing more frustrating than losing your important data that you have spent so much time and energy in creating it. Then, a serious instance of data loss is the worst time to figure out why and how it happened.

Data is what is currently one of the most important commodities in the lives of everyone who is even slightly exposed to technology and happen to have a smartphone or any kind of gadget. Think of your personal mobile experience. When you download an app, you allow it to gather information from your phone: location, reading your texts, your browser history, personal information, among others things depending on the app. You’ve probably allowed it to send you push notifications. Well, that app is gathering all the data it can from you as a consumer. It is looking at you whether you use the app or not. And it sends that information back to the app.

About Stellar:

Stellar has developed efficient data erasure tools which ensure secure and permanent data erasure to the point where it can not be recovered. The company’s approach to data erasure is software-based, which means it is eco-friendly and does not create non-biodegradable waste.

Stellar is a specialist in data that has been pioneering cutting edge solutions for data recovery, file repair, data migration, and data erasure. Since its inception in 1993, the company has been dedicated to data security and recovery with its technical expertise, advanced tools, proprietary techniques, and state of the art infrastructure of class 100 clean room labs.

Data Recovery:

Stellar Data Recovery for Windows can recover data from desktop & laptop hard drives, external hard drives, memory cards, SSD drives, SD cards and RAID servers etc. With advanced features like powerful scan engine, Turn on-off preview, RAW recovery, resume recovery, remote recovery, etc. it becomes first & foremost choice among all users. It helps you in recovering your data from your preferred data storage device at the moment you need it.

Stellar Windows Data Recovery offers a choice of quick options at the outset. You can perform a general search for any kind of deleted file, Stellar Windows Data Recovery is excellent data recovery software. It has a special feature known as "Recovery Pro"  that allows you to recover data from any previously created disk images or create a disk image of any drive, partition or volume. You can create an image of hard disks, existing logical volumes.

Data Migration:

Stellar also provides solutions for corrupted data or showing an error while migrating from one platform to another. The company helps businesses as well as individuals in repairing, converting, and migrating files, databases, database objects, and mailboxes with 100 percent data integrity. In terms of data migration, Stellar offers email repair–through which it can repair Outlook mailboxes, all PST files which are severely corrupted or encrypted, email converter–through which the company provides online email conversion as well as offline exchange server database files into Outlook PST files. The software is able to perform single or multiple Mailboxes extraction, according to the need.

Its live preview features help the users to retrieve deleted data from external hard drive easily and quickly. It has a wonderful graphic user interface, which gives you a preview of the recoverable files. It also provides bootable disk, Â which works as a miracle when the original hard drive fails to boot up. It works with camcorders, drones, CCTV and all user interfaces plus operators of phones. You can restore up to 4K videos.

The Class 100 Labs are used to recover data from hard-drives–which are otherwise very sensitive and vulnerable to fine dust particles, in a controlled environment.

Stellar is also offering a flat 10% discount on Data Erasure suite of software, BitRaser on

Use the Coupon Code “ BMITS10″Â to avail 10% discount and this is valid till 31st Dec, 2019
10% Discount on Stellar Data Recovery Services (excluding analysis charges)
10% Discount on Stellar Data Recovery Software.

Hope you enjoyed this blog post. Kindly leave your feedback in comments section.

Sunday, February 24, 2019

Why You Should Visit India if You’re Looking for Spirituality

India is the birthplace of yoga. For centuries, there has been spiritual development happening in India. There are many sacred places you can visit and temples everywhere. Hinduism is the base foundation of Buddhism. You can meditate here and even do your yoga teacher training. It is the source of many spiritual practices you may do at home. Many travelers come here specifically to go on a soul-searching journey.

1. Yoga Immersion in Rishikesh
Rishikesh is a special place for your spiritual pursuits because it is the birthplace of yoga. Many people flock here to meditate or take their yoga teacher training. You can do many different kinds of yoga retreats here or just spend time near the Ganges River in contemplation. There are hills on three sides of Rishikesh so there’s a sense that you’re nestled. A place of peace, there are many wonderful hikes you can take and healthy vegetarian food options. Haridwar is close by too so you can visit it while you’re here. This has a great deal of significance with Hindu pilgrims.

2. Visiting Holy Haridwar

Haridwar means the “Gateway to God.” It is considered to be a top place for holiness in India. It is one of the oldest cities too. The city sits at the foothills of the Himalayas which gives it a deeply spiritual feeling in that nature is so pristine. Many Hindu pilgrims come here to dip into the Ganges River which is believed to be holy water. Here, they wash out their sins. The water here is fresh and clean. The Mansa Devi Temple is here which is spectacular. In a city so old and holy, you can feel a special energy here and follow in the footsteps of many seeking out inner peace and compassion for others.

3. Bodhgaya for Buddhism
In India, you can also take part in a very important Buddhist place. It is the most important Buddhist pilgrimage on earth. This is where Lord Buddha found enlightenment under the Bodhi tree. They know exactly where he found enlightenment and it’s where the Mahabodhi Temple complex is. There are many monasteries in Bodhgaya in the state of Bihar. You can take many meditation and Buddhism courses or retreats. To get here, you can take the Mahaparinirvan Express Buddhist Train.

4. Hanging with Hippies in Goa 

Goa has long been a place where people go to live a simple life. If you find you cling on to material items, you might find this to be a wonderful place to let go of that. Living by the beach in a simple. As it has been a place for soul seekers for decades, there are many different yoga studios and meditation halls. At sunset, the beaches are alive with people drumming, singing, and dancing. There is a wonderful sense of love and community here that is world famous. You can do your yoga teacher training in Goa and spend a month here. Being seaside does something for your soul that will stay with you for a lifetime.

5. Going to an Ashram Anywhere

An ashram is a place of peace where you can meditate. You do devotional work and meditate often. You can opt for silence meditation too. Here are just some of the options:
  • Neem Karoli Baba Ashram. (Uttarakhand) 
  • Sri Aurobindo Ashram. (Pondicherry) 
  • Parmarth Niketan Ashram. (Rishikesh) 
  • Phool Chatti Ashram. (Rishikesh) 
  • Amritapuri Ashram. (Kerala) 
Many of the stays at an ashram are free as they are by donation. While they are simple, if you really want to know more about yourself and the spiritual teachings in India, immersing yourself in an ashram should be on your list.

6. Dharamsala

This is the home of the Dalai Lama and where many Tibetan Buddhists have made their home. There are many beautiful hikes you can take in the mountains. This city sits is under the tall mountain ranges of the Himalayas and you have access into the valleys through. There is the opportunity to do yoga teacher training in Dharamsala or just take daily classes. As it attracts people who are on their own spiritual journeys in life, there are many wonderful yoga and meditation classes. There is also an important Buddhist meditation facility here. You can visit the Dalai Lama’s personal monastery and grounds here which sits perched on top of a mountain peak. Your encounter with the raw and beautiful nature of the mountains here will bring you great peace and fulfillment.

Spirituality in India can be seen everywhere. You don’t have to look far to see people praying. There are also many spiritual festivals you can attend. The old traditions and rituals done on a daily basis will serve as a reminder and an inspiration for your own journey within. These are the top places in India to experience peace and serenity.

Friday, January 18, 2019

Bharat BillPay: Changing the Course of Digital Payments

After the huge success of BHIM-UPI National Payment Corporation of India has come up with yet another revolutionary payment interface - the Bharat BillPay.

Bharat BillPay is a one-stop bill payment ecosystem brought to order by the RBI and NPCI. One can use the internet banking portal, make payments through the website, take help from registered agents, visit their nearest authorized bank or use the Bharat BillPay enabled mobile payment apps such as Amazon Pay, Google Pay, PhonePe etc. all options are available. With Bharat BillPay, NPCI aims to intensify competition among aggregators and bring them all under a national platform.

Categories of billers registered with Bharat BillPay?
  • Electricity.
  • Gas
  • Water
  • Mobile and Landline Post-Paid connection bill
  • DTH
  • Broadband
As of now, the above-mentioned utility bills can be paid using the Bharat BillPay option. That said, categories may be expanded to include other types of repetitive payments like  insurance premium, mutual funds, school fees, EMI"s, municipal taxes etc. Hopefully, more billers will be added in the near future.
Why use Bharat BillPay?
Why Bharat BillPay? If you want an answer to this, imagine a guy living  far away from his parents in a different city. Now, if this guy has to ensure convenience and comfort for his old parents, the least he can do is pay their utility bills without making them stand in endless queues outside bill payment offices. But, how does he plan to do that?

This is where Bharat BillPay comes in! Making it easier to pay and manage all kinds of utility bills through one  stop destination - Bharat BillPay. Using it is very simple and you can manage your and your family's bills in one place without having to switch between different apps. Also, Bharat BillPay is not a separate app or website for bill payment. It is an option available on banking and non-banking apps and websites registered with BillPay.  

To sum up, Bharat BillPay makes it easier for you to:
  • Pay all kinds of utility bills without switching between different apps,
  • You don’t have to download a new app; it’s a payment option which would be available with your current banking or non-banking website and app such as PhonePe, Google Pay etc.
  • You can manage all bills and payment receipts at one place,
How to pay your bills using Bharat BillPay?
  • Choose your preferred payment channel. You can connect to Bharat BillPay banks or non-bank enabled channels such as the ones mentioned above. You can find the list here:
  • Proceeding further, click on Bharat BillPay/ BBPS/ Bill Pay/ Bill Payment Option
  • Choose or select the biller
  • Enter customer details (it can be you or anyone else who entrusted you to pay their bills)
  • Verify the details and click on 'Pay.
Once you do that, you'll instantly get your bill payment receipt. Note: Customers can also use BHIM-UPI app to pay their bills. The same is available for download on Google Play Store and iTune store. Also, using Bharat BillPay digitally is absolutely free. Though users might have to pay convenience charges if they avail the services of Bharat BillPay agents. The control and power to pay via Bharat BillPay enabled digital channels with zero cost is far superior than logging to different biller website/apps.